Last week, Barbie and Girl Scouts of the USA announced a unique partnership to create the Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders, encouraging girls to explore endless career possibilities through exciting new program activities.
With upwards of 135 diverse careers under her belt, Barbie has been a trailblazer for more than five decades. And for more than a century, GSUSA has been the premier leadership organization dedicated to building girls of courage, confidence and character, who make the world a better place. In the spirit of the aspirational career path of Barbie and GSUSA’s heritage, the “Be Anything, Do Everything” participation patch allows Girl Scout Daisies and Brownies (girls in kindergarten through third grade) to explore career choices through the “I Can Be…” activity booklet.
“Together with Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities,” said Cathy Cline, vice president of U.S. marketing, Mattel Girls Brands. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform from which to discover and dream”
And as Anna Maria Chavez, Girl Scouts’ CEO, said, “This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities. We are tying the fun girls have playing with Barbie to an opportunity to gain insight into the careers of today and tomorrow, with patches and discovery along the way. Like Girl Scouts, Barbie is an American icon; together, we are teaching girls that their futures are wide open with possibilities, and that they can accomplish anything they set their sights on in their careers.”
“Be Anything, Do Everything”
The Barbie-GSUSA partnership is founded on activities that encourage and inspire girls around the country to explore a variety of careers. With the core theme “Be Anything, Do Everything,” this partnership reaches girls online and offline, and includes:
- Be Anything, Do Everything Exploration: The “I Can Be…” activity booklet is offered in English and bilingual English/Spanish versions (a first for Girl Scouts) for girls to enjoy with their families, troop members, and friends. Many fun activities around career exploration are included; in one, girls pick a GSUSA badge topic and “map out” all of the interesting careers that relate to that topic. The booklet also contains space for girls to capture, via drawing and writing, career ideas that spark their imaginations.
- Special Patch: Girls who enjoy the booklet activities can collect a special “Be Anything, Do Everything” patch to wear on their Girl Scout uniforms.
- Digital Game and Poll: The GSUSA For Girls website will include activities that further encourage girls to explore the careers that interest them.